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Your Trusted Real Estate Partner in Western New York
Metro Roberts is a full-service real estate company dedicated to empowering agents with innovative tools and comprehensive support. Founded in Buffalo, NY, we have expanded across Western New York, offering residential, commercial, and investment property services. Our family-oriented culture prioritizes agent success through cutting-edge technology like kvCORE, hands-on training, and a unique commission structure that rewards performance. With 11 offices, a mortgage company, and a media division, we provide end-to-end solutions for clients.

Our commitment to transparency, local expertise, and community involvement has made us a trusted leader in the industry. We focus on equipping agents with resources such as professional photography, 3D virtual tours, and social media marketing to ensure client satisfaction. By fostering collaboration and offering 90% commission splits after $1.5 million in sales, we prioritize agent growth and client success. Our proven track record includes helping thousands of clients achieve homeownership and investment goals.
Services
Residential Real Estate Commercial Real Estate Property Management Mortgage Services Auction Services
Highlights and features
  • We offer 100% commission for agents after $12K company contribution, with 90% splits after $1.5M in sales.
  • Our kvCORE technology integrates with phones and computers for seamless client communication and lead generation.
  • We provide free professional photography, drone shots, and 3D virtual tours for superior property marketing.
  • Our family-oriented culture ensures immediate support from brokers and staff across 11 Western NY offices.
  • We offer a free Comparative Market Analysis (CMA) with neighborhood data to ensure accurate home pricing.
What people say
Excellent support Family-oriented culture Cutting-edge technology Proven success Generous commission structure
Services
Residential Real Estate
Metro Roberts specializes in residential property transactions, offering expert guidance for buyers and sellers. Our agents utilize advanced marketing tools like 3D virtual tours and drone photography to showcase properties effectively. With local market expertise across Western New York, we ensure competitive pricing strategies and seamless transaction processes. Our family-oriented approach prioritizes client satisfaction through personalized service and transparent communication.
Commercial Real Estate
Our commercial real estate division provides tailored solutions for investors and business owners. We leverage extensive market data and negotiation expertise to secure optimal deals for office spaces, retail locations, and industrial properties. The team offers comprehensive services including site selection, lease analysis, and investment property management. With access to exclusive listings and advanced analytics, we help clients maximize their commercial real estate investments across Western New York.
Mortgage Services
Through Mainstream Funding, Inc., we offer competitive mortgage solutions for homebuyers. Our loan officers provide personalized guidance on conventional, FHA, and VA loan options with transparent fee structures. We emphasize pre-approval processes to strengthen buyer positions and streamline transactions. The service includes digital document submission and real-time rate tracking to simplify the financing process for first-time buyers and seasoned investors alike.
Property Management
Our property management team handles tenant screening, lease administration, and maintenance coordination for investment properties. We utilize digital platforms for rent collection and property performance reporting while maintaining local market expertise to optimize rental income. The service includes marketing vacant units through multiple listing services and social media channels to ensure high occupancy rates across residential and commercial portfolios.
Auction Services
Metro Roberts Auctions provides alternative property marketing through timed auction events. This service creates competitive bidding environments to achieve maximum sale prices within accelerated timelines. We handle marketing campaigns, bidder registration, and auction day logistics while maintaining compliance with real estate regulations. The platform suits sellers seeking transparent, expedited transactions with minimal contingencies.
People
Jim Roberts
Founder/Broker/Owner
Jim Roberts established Metro Roberts with a vision to create a family-oriented real estate platform. With decades of industry experience, he focuses on agent empowerment through innovative tools and transparent business practices. Jim actively supports community initiatives and maintains an open-door policy for agent collaboration.
Neil Gerrity
General Manager
Neil Gerrity oversees daily operations and agent development at Metro Roberts. He specializes in implementing training programs and technological solutions that enhance agent productivity. With extensive real estate experience, Neil ensures operational efficiency across the company's 11 Western New York offices.
Cathy Bogolin
CEO
Cathy Bogolin leads strategic initiatives and financial operations at Metro Roberts. She focuses on expanding company services while maintaining competitive commission structures. With a background in real estate management, Cathy ensures the company's growth aligns with agent and client needs.
Ariel Willard
Assistant Manager & Director of Agent Development
Ariel Willard specializes in agent training and professional growth programs. She develops educational resources and coordinates mentorship opportunities to enhance agent success. Ariel's expertise in real estate technology helps agents maximize digital marketing tools for client acquisition.
Ryan McDonough
Marketing Director
Ryan McDonough leads Metro Roberts' marketing strategies, focusing on property promotion and brand visibility. He manages digital campaigns, social media presence, and traditional advertising initiatives. Ryan's expertise ensures agents have access to cutting-edge marketing resources for client property exposure.
Questions
What real estate services does Metro Roberts offer?
We provide residential and commercial real estate transactions, mortgage services through Mainstream Funding, property management, and auction services across Western New York.
How does Metro Roberts support real estate agents?
We offer 100% commission splits after $12K contribution, 90% after $1.5M sales, free marketing tools, technology training, and a family-oriented business environment.
What marketing tools are available for listed properties?
Our agents receive professional photography, drone videography, 3D virtual tours, and comprehensive social media campaigns to maximize property exposure.
How can I get an accurate home valuation?
We provide free Comparative Market Analyses (CMA) using neighborhood data, recent sales, and market trends to determine optimal listing prices.
What areas does Metro Roberts serve?
We operate in Buffalo, Hamburg, Orchard Park, Tonawanda, West Seneca, Lancaster, Williamsville, Lockport, Warsaw, Derby, and Elmwood areas.
Does Metro Roberts offer mortgage assistance?
Yes, through Mainstream Funding, Inc., we provide mortgage solutions including conventional, FHA, and VA loans with dedicated loan officer support.