Business Details
37 Years
experience
Your Trusted Real Estate Experts in Edina, MN
As a seasoned real estate professional with over 35 years of experience in the Edina and Eden Prairie markets, our team has consistently delivered exceptional service to clients buying and selling homes. We leverage deep local market knowledge, advanced marketing strategies, and personalized client communication to ensure successful real estate transactions. Our commitment to excellence is demonstrated through our membership in Coldwell Banker's highest achievement award programs and our impressive 3% listing expiration rate compared to the industry average of 30%. With specialized expertise in luxury home sales, including high-profile properties like the 1995 Fall Parade of Homes Dream Home, we provide comprehensive real estate solutions backed by extensive industry experience. Our team's dedication to continuous professional development is evidenced by our attainment of prestigious designations such as Certified Residential Specialist (CRS) and Graduate of the Realtor's Institute (GRI).We maintain strong relationships with other real estate professionals, enabling us to effectively market properties and negotiate optimal deals for our clients. Our proven track record of success in challenging market conditions demonstrates our ability to adapt to changing real estate landscapes while maintaining exceptional service standards. We prioritize transparent communication and proactive client engagement throughout the entire real estate process, ensuring our clients are fully informed and confident in their decisions. Our comprehensive approach combines traditional real estate expertise with modern marketing techniques to maximize property exposure and achieve superior results for our clients.
Services
Home Buying
Property Selling
Market Analysis
Home Valuation
Property Staging
Luxury Home Sales
Relocation Services
Investment Properties
New Construction
Foreclosure Assistance
Details
- Year established: 1989
Highlights and features
- 35+ years of local real estate expertise in Eden Prairie and Edina markets
- Top 1% in global sales performance among 83,000 Coldwell Banker agents
- Certified Residential Specialist (CRS) designation - highest in residential sales
- Exceptional 3% listing expiration rate vs. 30% industry average
- Proven success selling luxury homes including $1.9M+ properties
Associations and certifications
- Coldwell Banker International President's Premier Club
- Certified Residential Specialist (CRS)
- Graduate of the Realtor's Institute (GRI)
What people say
Aggressive advertising campaign
Steady stream of buyers
Professional staging
Quick sales process
Excellent communication
Services
Home Buying
Our comprehensive home buying service guides clients through every step of the purchasing process. We provide detailed market analysis, property comparisons, and expert negotiation to help clients find their ideal home at the best possible price. Our local market expertise ensures clients receive valuable insights about neighborhood characteristics, school districts, and future development plans. With access to exclusive listings and advanced search tools, we help buyers efficiently navigate the competitive real estate market while maintaining clear communication throughout the transaction process.
Property Selling
Our proven property selling strategy maximizes home value through professional staging, targeted marketing, and strategic pricing. We conduct comprehensive market analyses to determine optimal listing prices and develop customized marketing plans that include professional photography, virtual tours, and social media promotion. Our team manages all aspects of the sales process from initial preparation to closing, ensuring smooth transactions while protecting our clients' interests throughout negotiations and inspections.
Market Analysis
We provide detailed real estate market analyses that combine current data with local expertise to inform buying and selling decisions. Our reports include comparable sales analysis, market trends, and pricing recommendations based on property-specific factors. This service helps clients understand their property's position in the market and make informed decisions about timing and pricing strategies for optimal outcomes in both buyer's and seller's markets.
Home Valuation
Our professional home valuation service combines industry tools with local market knowledge to determine accurate property values. We consider factors including recent comparable sales, property condition, location advantages, and market trends to provide reliable valuations for listing purposes or personal knowledge. This service helps clients make informed decisions about pricing strategies and investment potential while avoiding common valuation pitfalls that could delay sales.
Luxury Home Sales
Specializing in luxury home sales, we offer tailored marketing strategies for high-value properties. Our service includes international marketing reach through Coldwell Banker's network, professional presentation services, and expert negotiation for complex transactions. We understand the unique requirements of luxury property sales and maintain relationships with qualified buyers for premium homes, demonstrated by our successful sales of properties exceeding $1.9 million in the Eden Prairie market.
People
Diana Johnson
Realtor, GRI, CRS
With 35 years of real estate experience in Edina and Eden Prairie, Diana is a top 1% Coldwell Banker agent globally. She holds the Certified Residential Specialist and Graduate Realtor Institute designations, demonstrating exceptional expertise in residential sales and client service.
Kathryn Haymaker
REALTOR
As a dedicated real estate professional, Kathryn provides comprehensive market knowledge and personalized service to clients buying or selling homes in the Twin Cities metro area. She focuses on delivering exceptional client experiences through clear communication and strategic guidance.
Rita Marr
Realtor, Assistant
Rita supports the team with transaction coordination and client communication, ensuring smooth real estate processes for buyers and sellers. Her experience in real estate operations contributes to the team's efficiency in managing multiple property transactions simultaneously.
Questions
How do I start the home buying process?
Contact us for a consultation to discuss your needs and budget. We'll help you get pre-approved, search properties, and guide you through the entire purchasing process.
What areas do you specialize in?
We focus on Eden Prairie, Edina, Minneapolis, Bloomington, Minnetonka, Calhoun Isles, and Chanhassen areas with deep local market expertise.
How quickly can you sell my home?
Our average sales time is significantly below market average, with many properties selling within two months through our aggressive marketing strategies.
What real estate services do you offer?
We provide complete real estate services including home buying, selling, property valuation, market analysis, and luxury home sales across the Twin Cities metro area.
Are you available for out-of-state clients?
Yes, we regularly assist out-of-state clients with both buying and selling properties, providing remote support and local market expertise.
What makes your team different?
With 35 years of experience and top 1% global sales performance, we combine local expertise with international resources to deliver exceptional service and results.
