Business Details
21 Years
experience
Your Trusted Partner for Park City Real Estate Solutions
Established by Cheryl Fine-Whitteron, a seasoned real estate professional with over two decades of experience in Park City, our firm combines deep local market expertise with personalized service. After a successful career in Los Angeles, Cheryl returned to her native Utah to raise her family and share her passion for Park City's unique lifestyle. Our team, including Cheryl's daughter Lauren McMullin, specializes in luxury properties, new construction, and community-specific real estate solutions.We pride ourselves on understanding both the technical and emotional aspects of real estate transactions, offering tailored guidance from initial search to closing. Our commitment to client satisfaction is reflected in our repeat business and referrals, with a focus on leveraging local knowledge to meet individual client needs. We serve Park City and surrounding areas, providing comprehensive real estate services for buyers, sellers, and investors.
Services
Luxury Home Sales
Property Management
New Construction Marketing
Land Acquisition
Market Analysis
Relocation Services
Investment Property Sales
Community-Specific Listings
Condo Sales
Estate Sales
Details
- Year established: 2005
Highlights and features
- We offer 20+ years of Park City market expertise with generational local knowledge
- Our team provides personalized real estate guidance for luxury and new construction properties
- We leverage advanced MLS tools and daily market updates for optimal transactions
- Family-owned business with proven track record of client satisfaction and referrals
- Specialized in connecting buyers with ski-in/ski-out, golf course, and horse-friendly properties
What people say
Outstanding service
Extensive local knowledge
Responsive communication
Professional negotiation skills
Personalized attention
Services
Luxury Home Sales
Specializing in premium residential properties, we connect discerning buyers with luxury homes in Park City's most exclusive neighborhoods. Our team leverages deep market knowledge and targeted marketing strategies to ensure optimal exposure and value for high-end listings. With expertise in ski-in/ski-out estates and custom-built properties, we facilitate seamless transactions for unique luxury assets.
New Construction Marketing
Expert guidance for new development properties, from pre-construction planning to final sales. We analyze market trends to position new builds competitively while connecting builders with qualified buyers. Our services include pricing strategy, promotional campaigns, and coordination with design professionals to maximize return on investment for modern construction projects.
Land Acquisition
Comprehensive support for land buyers seeking buildable parcels in desirable Park City locations. We conduct thorough due diligence on zoning regulations, utility access, and development potential while negotiating favorable terms. Our local expertise helps clients identify properties with optimal investment potential and future appreciation.
Market Analysis
Data-driven property valuations using current MLS statistics and comparable sales. We provide accurate pricing recommendations for sellers while helping buyers make informed offers. Our analysis considers market trends, property condition, and neighborhood dynamics to ensure competitive positioning in Park City's dynamic real estate environment.
Relocation Services
Tailored support for clients transitioning to Park City from other regions. We coordinate property searches, school district evaluations, and community introductions while explaining local real estate nuances. Our network of trusted professionals facilitates smooth relocations for families and executives establishing new residences in northern Utah.
People
Cheryl Fine-Whitteron
Real Estate Agent
Native Utahn with 20+ years of Park City real estate experience, specializing in luxury properties and new construction. Former Los Angeles developer with expertise in property renovation and market positioning. Committed to personalized service and community knowledge.
Lauren McMullin
Real Estate Agent
Third-generation real estate professional with 25 years of local market experience. Focus on client relations and property marketing, combining generational industry knowledge with modern technology. Specializes in connecting buyers with lifestyle-specific properties.
Questions
What areas do you specialize in?
We focus on Park City, Midway, Salt Lake City, and surrounding Utah communities including Deer Valley and Jordanelle areas.
Do you work with first-time homebuyers?
Yes, we provide comprehensive guidance for all buyers, including those purchasing their first property in Park City.
How do you market luxury properties?
We use targeted digital campaigns, professional photography, and international MLS exposure to showcase premium listings.
Can you help with land purchases?
Yes, we specialize in vacant lot acquisitions and development parcels with expertise in buildable property evaluations.
What sets your service apart?
Our generational local knowledge, personalized communication, and proven track record in Park City's competitive market.
Do you offer virtual tours?
Yes, we provide 3D virtual tours and digital walkthroughs for remote property viewing experiences.
