Business Details
35 Years
experience
Your Trusted Real Estate Partner in Wisconsin and Minnesota
Gerrard-Hoeschler Realtors, REALTORS has built a legacy of excellence in real estate spanning decades. Our family-owned business treats clients and team members like family, prioritizing integrity, continuous learning, and local market expertise. With a history dating back to 1954 through our founders' original company, we merged with Jay Hoeschler in 1991 to form the current entity, combining tradition with forward-thinking strategies. Our agents provide personalized guidance for buying, selling, and valuing properties across Wisconsin and Minnesota, leveraging deep regional insights.We maintain a hands-on leadership approach, ensuring every transaction reflects our commitment to accuracy, transparency, and client satisfaction. Our team's extensive industry experience, community involvement, and innovative marketing strategies position us as trusted advisors in both residential and commercial real estate markets.
Services
Property Search
Home Valuation
Relocation Services
Commercial Real Estate
Affordable Homes
Details
- Year established: 1991
Highlights and features
- We offer 75 years of combined real estate experience in the Driftless Region
- Our family-owned business treats clients like family with personalized service
- We provide exclusive local market insights through proprietary analysis tools
- Our team includes industry-recognized leaders with decades of leadership roles
- We maintain a hands-on approach with direct owner involvement in transactions
What people say
Great Service
Outstanding work
Very nice person
Expert advice
Smooth transactions
Services
Property Search
Our advanced property search tools and local market expertise help clients find perfect residential or commercial properties. We provide customized search parameters and exclusive insights about neighborhood trends. Our agents offer personalized guidance through every step of the property selection process.
Home Valuation
We deliver accurate, data-driven home valuations using proprietary analysis of local market trends and comparable sales. Our process includes detailed property assessments and strategic pricing recommendations to maximize seller returns. Clients receive comprehensive reports explaining valuation methodology and market positioning.
Commercial Real Estate
Our commercial real estate services cover property sales, leasing, and market analysis for business properties. We represent clients in complex transactions involving office spaces, retail centers, and industrial properties. Our team provides strategic marketing and negotiation expertise tailored to commercial market dynamics.
Relocation Services
We offer comprehensive relocation support for clients moving to or from the Driftless Region. Services include property search, market education, and transition coordination. Our local experts provide community insights and connect clients with trusted moving professionals to ensure smooth transitions.
Affordable Homes
Our affordable housing specialists help clients find quality properties matching various budget ranges. We maintain updated listings of entry-level homes and provide market guidance to first-time buyers. Our agents offer strategic advice on financing options and negotiation tactics for budget-conscious transactions.
People
Doug Billings
Owner, President, Realtor
With 19 years leading sales at Empire Screen Printing and real estate leadership since 2012, Doug combines corporate experience with local market expertise. He teaches marketing at Western Technical College and serves on multiple community boards.
Cassandra Douglas
Marketing Director
Marketing expert with UW-La Crosse education background, leading branding initiatives and community engagement efforts. She chairs the La Crosse Chamber YPs and serves on multiple local business associations while managing innovative marketing campaigns.
Melissa Einerwold
Transaction Coordinator
Real estate professional since 2022 with small business ownership experience. She ensures smooth transactions while representing the Coulee Region's lifestyle benefits, balancing work with family commitments and community involvement.
Nancy Gerrard
Broker, Realtor
Third-generation real estate professional with 40+ years experience, founding Gerrard Realty in 1954 and co-founding Gerrard-Hoeschler Realtors in 1991. Industry leader with state regulatory board service and extensive community involvement in cultural organizations.
Jay Hoeschler
Broker
Third-generation broker with 40+ years developing award-winning real estate projects. Recognized for revitalizing La Crosse's downtown through mixed-use developments and serving on Federal Reserve advisory boards while maintaining hands-on client service.
Questions
What areas do you serve?
We specialize in Wisconsin and Minnesota real estate markets, covering 14 counties including La Crosse, Monroe, and Houston counties.
How can I determine my home's value?
We offer free, no-obligation home valuations using our proprietary market analysis tools and local expertise.
Do you help with commercial property sales?
Yes, our team has extensive experience handling commercial real estate transactions across the Driftless Region.
What makes your agency different?
Our combination of family-owned service, 75-year market presence, and hands-on owner involvement creates unique client value.
Can you assist with relocation services?
Yes, we provide comprehensive relocation support including property search, market guidance, and transition assistance.
