Business Details
18 Years
experience
Your Trusted Real Estate & Auction Partner in Cashton, WI
Since 2008, Simonson Real Estate & Auction Service has been a trusted family-owned business serving Monroe County and Central Wisconsin. Our team combines over 37 years of collective expertise in real estate and auction services, specializing in rural properties, residential homes, land, and farms. We prioritize personalized representation, offering free home evaluations, market analyses, and tailored guidance for buyers and sellers.Our deep local market knowledge ensures efficient property searches, competitive auction strategies, and seamless transactions. Committed to integrity and community, we provide 24/7 support, leveraging our experience to deliver results-driven solutions for every client's unique needs.
Services
Residential Real Estate
Rural Property Sales
Land and Farm Listings
Auction Services
Free Home Evaluations
Market Analysis
Personalized Representation
Staging Consultation
Lender Connections
Contract Negotiation
Details
- Year established: 2008
Highlights and features
- We offer over 37 years of combined real estate and auction expertise.
- Our team provides 24/7 personalized support for all transactions.
- We specialize in rural properties, residential homes, and land in Central Wisconsin.
- Free home evaluations and tailored market analyses are available for sellers.
- Our local knowledge ensures efficient property searches and competitive auction strategies.
What people say
Straightforward with clients
Always had our best interest
Keeps clients updated
Amazing service for 15 years
Knowledgeable about local market
Services
Residential Real Estate
We specialize in residential property transactions, guiding buyers and sellers through every step. Our team provides market insights, negotiation expertise, and personalized support to ensure seamless home purchases or sales. With deep local knowledge, we connect clients with properties matching their lifestyle and budget.
Auction Services
Our auction services offer efficient property sales through competitive bidding. We handle marketing, event organization, and buyer outreach to maximize returns. Clients benefit from structured timelines, reserve price flexibility, and our experience conducting hundreds of successful real estate and specialty item auctions.
Land and Farm Listings
We specialize in rural land and farm sales, leveraging expertise in zoning, acreage valuation, and agricultural markets. Our marketing strategies attract qualified buyers while helping sellers highlight property features. From small hobby farms to large commercial operations, we deliver tailored solutions.
Free Home Evaluations
Sellers receive complimentary market analyses to determine optimal pricing. We assess comparable sales, property condition, and market trends to provide accurate valuations. This service helps clients make informed decisions when preparing to sell their homes.
Buyer Representation
Our agents streamline home searches by prioritizing client criteria and budgets. We assist with lender connections, neighborhood insights, and offer negotiations. From initial showings to closing, we advocate for buyers to secure favorable terms and ideal properties.
People
Tom Simonson
Founder
Graduate of Cashton High School and Missouri Auction School, Tom has over 37 years of real estate and auction experience. He established Simonson Real Estate & Auction Service, combining auction expertise with real estate brokerage since 1987.
Diane Simonson
Broker/Owner
Diane joined the family business in 2008, becoming managing broker in 2015. With a broker's license since 2011, she focuses on client relationships, leveraging her deep understanding of Central Wisconsin markets and community values.
Paul McNulty
REALTOR
Paul specializes in recreational properties and vacant land. A former Organic Valley employee with farming experience, he combines agricultural knowledge with real estate expertise to help clients find and market land investments.
Questions
How long does the home buying or selling process typically take?
The process usually takes 30-60 days. Timely debt management, document preparation, and lender coordination can expedite transactions.
What are the benefits of using a real estate agent?
Agents provide market expertise, negotiation skills, MLS access, paperwork management, and guidance to achieve better pricing and faster sales.
Why choose an auction for property sales?
Auctions create competitive bidding, structured timelines, and potential for higher prices. They offer quick sales but require setting reserve prices carefully.
How do you determine property value before listing?
We conduct comparable market analyses considering recent sales, property condition, and market trends to recommend optimal pricing strategies.
What areas do you serve?
We serve Monroe, Vernon, and LaCrosse Counties, including Cashton, Westby, Viroqua, Sparta, Bangor, and surrounding Central Wisconsin communities.
What property types do you specialize in?
We focus on rural properties, residential homes, land, and farms, with expertise in both residential and agricultural real estate markets.
