Business Details
47 Years
experience
Your Trusted Partner for Real Estate Solutions
Founded in 1979 by Jerry Stephens, our company has built a legacy of exceptional client care across Upper Michigan and Northeast Wisconsin. Under Ryan Gordon's leadership since 2019, we expanded through strategic acquisitions like Wild Rivers Realty in 2024, solidifying our position as a top-producing firm for 16 consecutive years. Our team of full-time Realtors combines decades of local market expertise with specialized certifications, including GRI, SRS, and CRS designations, ensuring comprehensive service for every client. Recognized as Small Business of the Year in 2021 and Best Place to Work in 2023, we maintain an agent-focused culture that prioritizes personalized solutions over standardized approaches. Our commitment to innovation is demonstrated through digital tools like our free Buyers and Sellers Guides, while maintaining traditional values of transparency and direct communication.With offices in Iron Mountain, Florence, and Iron River, we serve 10 regional communities including Dickinson and Iron Counties. Our track record includes $100 million in sales volume for 2024, with individual agents consistently ranking in top percentiles for transaction volume across the Upper Peninsula. We maintain affiliations with industry organizations like the National Association of Realtors while emphasizing community involvement through local events and charitable initiatives. Our accessibility commitment ensures all clients receive equal service opportunities through website accommodations and multichannel communication options. This combination of longevity, expertise, and community focus continues to make us the region's preferred real estate partner.
Services
Home Buying Assistance
Property Sales
Real Estate Consultation
Market Analysis
Relocation Services
Investment Property Guidance
Luxury Home Sales
Land Transactions
Commercial Real Estate
Foreclosure Assistance
Details
- Year established: 1979
Highlights and features
- We offer 45+ years of combined real estate experience across our team
- Recognized as top-producing company for 16 consecutive years
- Personalized service with digital tools and free educational resources
- Team includes agents with advanced certifications like GRI and SRS
- Award-winning reputation including Best Place to Work and Small Business of the Year
What people say
Knowledgeable and helpful
Rock star
Reliable and professional
Easy to work with
Kept us updated
Services
Home Buying Assistance
Our expert agents guide buyers through every step of the home purchasing process. With deep local market knowledge and access to exclusive listings, we help clients find properties matching their specific needs and budget. Our services include mortgage pre-approval guidance, property showings, negotiation support, and closing assistance. Team members with ABR (Accredited Buyer Representative) designations ensure clients receive specialized expertise throughout their home buying journey.
Property Sales
We maximize property value through strategic marketing and professional presentation. Our sellers benefit from accurate pricing analysis, professional photography, and multi-channel promotion including MLS exposure. Certified Seller Representative Specialists (SRS) manage staging advice, buyer qualification, and negotiation strategies. The team's 2024 performance included $100 million in total sales volume, demonstrating our effectiveness in achieving optimal outcomes for home sellers.
Market Analysis
Our data-driven approach combines local expertise with advanced analytics to determine accurate property values. Using recent comparable sales and current market trends, we provide comprehensive pricing recommendations. This service helps sellers maximize returns while assisting buyers in making competitive offers. The analysis incorporates factors like property condition, location, and market dynamics specific to Upper Michigan and Northeast Wisconsin regions.
Relocation Services
Specialized support for clients relocating to or from our service areas. We coordinate property transactions with moving logistics, provide local area information, and connect clients with trusted moving partners. Certified Relocation Professionals (MRP) understand the unique challenges of relocation, offering guidance on timing, temporary housing, and community integration for both residential and commercial clients.
Investment Property Guidance
We help clients build wealth through strategic property investments. Our team identifies income-generating opportunities with strong ROI potential, providing market forecasts and rental analysis. Services include evaluating cash flow potential, connecting with property management resources, and navigating investment-specific financing options. With expertise in both residential and commercial properties, we support clients in growing their real estate portfolios across Upper Michigan and Northeast Wisconsin.
People
Ryan Gordon
Owner/Broker
Ranked #1 local Realtor for seven consecutive years with $21.6 million in 2024 sales. Holds multiple designations including GRI, SRS, and CRB. Named U.P. Businessperson of the Year in 2022 and led the acquisition of Wild Rivers Realty in 2024 to expand service areas.
Betsy Sawicky
Associate Broker
Top 3% area Realtor with $11 million in 2024 sales. Licensed in Michigan and Wisconsin with ABR and GRI designations. Over 25 years' experience selling more than 1,000 local properties while maintaining dual state licensing and professional certifications.
Cindi Strehlow
Associate Broker
Top 10% producing agent with $5.8 million in 2024 sales. Licensed in both states with SRS and RENE designations. Specializes in seller representation and real estate negotiation while maintaining military relocation expertise across regional markets.
Jeff Harry
Realtor
Top 7% area producer with $7.2 million in 2024 transactions. Holds multiple certifications including CRS and SRES. Licensed in Michigan and Wisconsin, providing comprehensive service for residential and senior real estate clients across the Upper Peninsula.
Craig Recla
Realtor
Top 13% producing agent with $5 million in 2024 sales. Licensed in both states and experienced in local market dynamics. Combines real estate expertise with community involvement, serving clients across Dickinson and Iron Counties with personalized service.
Questions
How do I start the home buying process?
Contact our team for a free consultation to discuss your needs and budget. We'll help you get pre-approved for financing and schedule property showings tailored to your preferences.
What services do you offer for home sellers?
We provide pricing analysis, professional photography, MLS listing, and marketing strategies. Our agents handle negotiations and coordinate closing processes to maximize your property's value.
Which areas do you serve?
We operate across Upper Michigan and Northeast Wisconsin, including Dickinson, Iron, and Florence Counties. Our offices in Iron Mountain, Florence, and Iron River serve 10 regional communities.
Can you help with investment property purchases?
Yes, our team specializes in identifying income-generating properties with strong ROI potential. We provide market analysis and connect investors with property management resources across our service areas.
How are you different from other real estate agencies?
We combine 45+ years of local expertise with advanced certifications. Our team consistently ranks top-producing in the region while maintaining personalized service and community-focused values.
How can I schedule a consultation?
Call us at 906.774.8570 or use our online contact form to connect with a licensed agent. We offer flexible appointment times across all our regional offices.
