Business Details
21 Years
experience
Trusted Real Estate Services in Santa Rosa, CA
SOCO PROPERTY has been serving Sonoma County's real estate needs for nearly two decades with a commitment to excellence and client satisfaction. Founded by Caroline Fuller, our team specializes in preparing properties for market through our proprietary 'Design to Sell' methodology, which combines interior design expertise with strategic project management. We leverage deep local market knowledge and partnerships with professionals like Hedgpeth Architects to deliver exceptional results for both buyers and sellers. Our approach emphasizes personalized service, transparent communication, and innovative solutions tailored to each client's unique requirements. With a proven track record of selling properties faster than industry averages, we combine Caroline's 18 years of brokerage experience with our team's collective expertise in real estate transactions, property renovation, and community engagement.Our father-daughter leadership team brings architectural insight and development experience to complex projects, ensuring comprehensive support for residential and commercial property needs. We maintain rigorous professional standards through ongoing education, adherence to licensing requirements, and participation in industry best practices. Our success stems from understanding that real estate transactions represent significant life decisions, requiring both technical expertise and empathetic guidance throughout the process. This philosophy has driven our organic growth and earned us recognition as trusted advisors in the Sonoma County real estate market.
Services
Real Estate Sales
Property Management
Design Consultation
Home Staging
Market Analysis
Buyer Representation
Investment Properties
Relocation Services
Property Valuation
Transaction Coordination
Details
- Year established: 2005
Highlights and features
- We offer 18 years of specialized expertise in Sonoma County real estate
- Our proprietary 'Design to Sell' methodology maximizes property value
- We provide personalized service with deep local market knowledge
- Our team includes licensed professionals with architectural partnerships
- We maintain proven track record of selling properties faster than market average
What people say
Organized and well-connected
Passionate about work
Excellent design taste
Pleasure to work with
Skilled negotiator
Services
Real Estate Sales
We specialize in residential property sales with a proven track record of selling homes faster than market averages. Our team combines market expertise with strategic pricing and marketing to maximize returns. Our 'Design to Sell' approach prepares properties for optimal presentation and value.
Property Staging
Our proprietary staging service transforms properties through interior design upgrades and strategic presentation. We handle everything from cosmetic improvements to complete renovations, ensuring homes appeal to the broadest buyer demographic. This includes lighting upgrades, flooring refreshes, and landscape enhancements.
Buyer Representation
We provide comprehensive support for homebuyers navigating competitive markets. Our services include property search, market analysis, and negotiation expertise. We guide clients through every step, from initial search to successful closing, with personalized attention to their specific needs and preferences.
Market Analysis
We offer accurate property valuations based on current market conditions and comparable sales. Our analysis helps sellers price properties competitively and buyers make informed offers. This includes detailed assessments of property condition, location factors, and market trends.
Design Consultation
Our design expertise focuses on creating market-ready spaces that appeal to potential buyers. Services include color selection, fixture upgrades, and space optimization. We implement cost-effective improvements that deliver maximum return on investment while maintaining aesthetic appeal.
People
Caroline Fuller
Founding Broker
With 18 years of Sonoma County real estate experience, Caroline founded SOCO PROPERTY to combine her brokerage expertise with design-driven property preparation. She holds license #01437795 and partners with architectural professionals for complex projects.
Laura Fennell
Realtor
Licensed real estate professional with extensive local market knowledge, providing expert guidance to buyers and sellers throughout Sonoma County's competitive real estate landscape.
Gina Fisicaro
REALTOR
Experienced agent with specialized expertise in Sonoma County real estate transactions, known for exceptional communication skills and successful negotiation outcomes in challenging market conditions.
Anna Crowder
Bookkeeper
Financial professional managing the company's accounting operations, ensuring accurate financial records and supporting the team with administrative expertise.
Questions
What real estate services do you offer?
We provide comprehensive real estate services including property sales, buyer representation, design consultation, market analysis, and transaction coordination for residential properties in Sonoma County.
Which areas do you serve?
We specialize in Sonoma County real estate with expertise in Santa Rosa, Sebastopol, Bennett Valley, Windsor, Rohnert Park, and Petaluma communities.
How does your 'Design to Sell' approach work?
Our proprietary method combines interior design expertise with strategic project management to prepare homes for market through cosmetic upgrades, staging, and presentation optimization that maximize selling potential.
What are your commission rates?
Our competitive commission structure aligns with standard industry rates while providing added value through our comprehensive marketing and property preparation services.
How quickly do homes sell with your team?
Our properties typically sell faster than market averages, with many transactions closing within days due to our strategic pricing, effective marketing, and property preparation expertise.
Do you work with first-time homebuyers?
Yes, we guide first-time buyers through the entire purchase process, providing market education, mortgage referrals, and personalized support to navigate their initial real estate transaction.
Videos
