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Business Details
22 Years
experience
Trusted Jacksonville Real Estate Agent for Waterfront & Luxury Homes
Brad Officer is a licensed REALTOR in Jacksonville, Florida, with over 20 years of experience in the real estate industry. Since 2004, Brad has built a reputation as a top-performing agent, specializing in waterfront homes, luxury properties, and fine real estate across Northeast Florida. With a career spanning two decades and a track record of over 600 successful home sales, Brad combines deep market knowledge with proven marketing systems to deliver exceptional results for clients. Unlike many agents who rely on teams, Brad works directly with clients, ensuring personalized service supported by a dedicated assistant with over 10 years of experience.

His expertise extends beyond transactionshe stays current with evolving trends in mortgage lending, homeowners insurance, and property inspections to provide comprehensive guidance. Recognized with the RE/MAX Lifetime Achievement Award, Brad is consistently ranked among the top 50 agents in Northeast Florida. His commitment to excellence, combined with 24/7 availability and a focus on client satisfaction, has earned him numerous five-star reviews and referrals from satisfied homeowners, buyers, and industry professionals.
Services
Waterfront Home Sales Luxury Property Marketing Real Estate Negotiation Local Market Expertise Property Valuation
Details
  • Year established: 2004
Highlights and features
  • We have 20+ years of experience selling Northeast Florida real estate.
  • Our agent works directly with clientsno handoffs to junior staff.
  • Proven marketing systems maximize property exposure and sales results.
  • Ranked in the top 50 REALTORS in Jacksonville and Northeast Florida.
  • 24/7 availability for urgent client needs and seamless communication.
What people say
Painless process Great realtor Highly recommend Expert negotiator 24/7 availability
Services
Waterfront Home Sales
Specializing in Northeast Florida waterfront properties, we leverage targeted marketing strategies and deep market insights to maximize exposure and value. Our expertise covers riverfront, oceanfront, and intracoastal homes, ensuring sellers achieve optimal pricing while helping buyers find premium locations. With 20+ years of experience, we navigate complex transactions involving inspections, environmental regulations, and premium property features.
Luxury Property Marketing
Our luxury property marketing combines professional photography, digital campaigns, and exclusive MLS exposure to attract qualified buyers. We understand the unique requirements of high-value transactions, including privacy considerations, premium staging, and tailored negotiation tactics. This service caters to sellers of multimillion-dollar estates and buyers seeking top-tier properties in gated communities and prestigious neighborhoods.
Real Estate Negotiation
With over 600 closed transactions, we employ data-driven negotiation techniques to secure favorable terms for clients. Our approach includes comparative market analysis, buyer behavior insights, and contract strategy development. Whether representing sellers seeking maximum returns or buyers aiming for competitive advantages, our proven methods consistently deliver successful outcomes in both standard and short-sale scenarios.
Local Market Expertise
Our in-depth understanding of Northeast Florida communitiesfrom Jacksonville's San Marco to St. Augustine's historic districtsinforms strategic buying and selling decisions. We provide current market statistics, neighborhood trends, and school district information to help clients make informed choices about property investments and lifestyle needs across diverse geographic areas.
Property Valuation
Using advanced comparative market analysis tools and real-time MLS data, we determine accurate property valuations that balance seller expectations with market realities. This service includes condition assessments, recent sales comparisons, and pricing strategy recommendations to ensure competitive positioning while maximizing return on investment for residential properties.
People
Brad Officer
REALTOR
Licensed Florida REALTOR since 2004 with 20+ years of experience. Ranked top 50 agent in Northeast Florida, specializing in waterfront and luxury properties. Sold over 600 homes while maintaining direct client relationships without team handoffs.
Questions
What areas in Florida do you specialize in?
We specialize in Northeast Florida markets including Jacksonville, St. Augustine, Ponte Vedra Beach, St. Johns County, and Nocatee communities.
How can you help sell my home faster?
Our proven marketing systems, 24/7 client availability, and 20+ years of local expertise typically secure contracts within a month and close sales efficiently.
Are you a discount real estate agent?
No—we focus on premium service with direct representation rather than discounted rates, ensuring maximum value through expert negotiation and marketing.
Do you work with first-time homebuyers?
Yes, we guide first-time buyers through the process with personalized support, market insights, and tailored property searches to meet specific needs.
Can you handle short sale transactions?
Yes, we have experience managing complex short sales, including lender negotiations and documentation requirements to resolve challenging situations successfully.
What makes you different from other agents?
We work directly with clients without team handoffs, combine 20+ years of experience with modern technology, and maintain top-tier negotiation skills that deliver consistent results.