Business Details
25 Years
experience
Trusted Housing Market Research & Consulting
We are strategic advisors to executives in the US housing industry, providing independent research and tailored consulting services to empower data-driven decisions. Founded in 2001, our firm has grown into a trusted resource for executives seeking insights into residential and rental markets, building products, and consumer trends. Our team combines national housing expertise with localized market analysis, offering proprietary tools like interactive dashboards, surveys, and indices to track market dynamics.With a commitment to integrity, we avoid conflicts of interest by not recommending stock investments or accepting contingency fees. Our clients benefit from a dual top-down and bottom-up approach, blending macroeconomic trends with on-the-ground consulting in over 120 metro areas annually. Recognized as a Certified Evergreen Employer and Great Place to Work, we prioritize long-term value creation for both clients and employees.
Services
Residential Market Analysis
Building Products Consulting
Consumer Trends Analysis
Real Estate Consulting
Market Feasibility Studies
Home Price Forecasting
Rental Market Analysis
Portfolio Valuation
Product Positioning Research
Demographics Insights
Details
- Year established: 2001
Highlights and features
- We have over 20 years of experience in housing market research and consulting
- Our team includes national housing-market leaders with direct industry experience
- We provide logical, unbiased recommendations trusted by industry leaders
- Our proprietary tools include surveys, indices, and interactive dashboards
- We offer client-exclusive events and personalized access to experts
Associations and certifications
- Certified Evergreen Employer
- Great Place To Work
Services
Residential Market Analysis
We provide comprehensive residential market analysis covering new construction and resale dynamics at local, regional, and national levels. Our research includes trend forecasting, competitive benchmarking, and demand analysis to help developers and investors optimize market entry strategies. Clients receive actionable insights through interactive dashboards and proprietary indices that track price movements, absorption rates, and demographic shifts shaping housing demand.
Building Products Consulting
Our building products consulting service analyzes market trends for residential construction materials across DIY and professional installer channels. We deliver demand forecasts, competitive positioning strategies, and channel-specific insights to manufacturers and suppliers. By combining macroeconomic analysis with field research from hundreds of construction sites annually, we help clients identify growth opportunities in both new home construction and remodeling sectors.
Consumer Trends Analysis
We conduct in-depth consumer trends analysis to uncover evolving preferences in home design, community features, and purchasing behavior. Our proprietary surveys and focus groups identify emerging patterns in homebuyer priorities, amenity expectations, and lifestyle requirements. This intelligence enables developers and marketers to align product offerings with current market demands while anticipating future shifts in consumer preferences.
Real Estate Consulting
Our real estate consulting engagements provide customized solutions for land development, portfolio acquisitions, and market expansion strategies. Consultants deliver site-specific feasibility studies, absorption rate projections, and competitive positioning recommendations backed by proprietary data. With expertise in single-family rentals, build-to-rent communities, and mixed-use developments, we help clients mitigate risk and capitalize on emerging opportunities.
Market Feasibility Studies
We conduct detailed market feasibility studies to evaluate the economic viability of residential and mixed-use development projects. Our analysis incorporates demographic trends, competitive benchmarking, financial modeling, and regulatory considerations. By combining top-down macroeconomic analysis with bottom-up field research, we provide data-driven recommendations on project scope, pricing strategies, and market positioning to maximize returns.
People
John Burns
Chief Executive Officer
Founder with 20+ years of housing market expertise, recognized as a leading authority on US real estate trends and demographics. Prior industry experience includes executive roles in homebuilding and land development.
Jody Kahn
Senior Vice President of Research
20-year veteran in housing market analysis specializing in for-sale market dynamics and economic forecasting. Leads team of analysts producing actionable insights for major homebuilders and investors.
Shelly Chen
Senior Research Analyst
Specializes in quantitative housing market analysis with focus on absorption rates, pricing trends, and demographic modeling. Contributes to monthly market reports and client dashboards.
Christina McBride
Research Analyst II
Focuses on residential market data collection and analysis, supporting consulting projects with localized insights from 100+ annual market visits. Expertise in competitive benchmarking and demand forecasting.
Jenni Nichols
Vice President of Design
Leads consumer trends research and design consulting, translating behavioral insights into actionable product development and marketing strategies for homebuilders and material suppliers.
Questions
What industries do you specialize in?
We focus exclusively on the US housing industry, covering residential construction, rental markets, building products, and consumer home-buying trends.
How do you collect your market data?
We combine proprietary surveys, government data, field research from 120+ metro areas annually, and client-exclusive dashboards for comprehensive market insights.
Can you help with market entry strategies?
Yes, our consultants provide market feasibility studies, competitive analysis, and location-specific recommendations for new market entries.
Do you offer subscription-based research?
Yes, we offer research memberships with regular reports, interactive dashboards, and client-exclusive events for ongoing market intelligence.
How do you ensure data accuracy?
Our peer-review process checks all reports for factual accuracy, methodology soundness, and analytical rigor before client delivery.
What consulting services are available?
We provide custom consulting on market expansion, portfolio valuations, product positioning, acquisition due diligence, and strategic planning for housing-related businesses.
