Business Details
8 Years
experience
Your Trusted Real Estate Partner in Soquel, CA
Since 1974, Sally Bookman Real Estate has provided expert residential real estate services in Santa Cruz County. Our team combines over 45 years of local market expertise with advanced training, including Graduate Realtor Institute (GRI) and Seniors Real Estate Specialist (SRES) designations. With more than 1200 successfully negotiated transactions, we specialize in single-family homes, condominiums, manufactured homes, vacation properties, and investment real estate. Our approach prioritizes client education, market trend analysis, and strategic home preparation to maximize value. As a locally owned and operated firm, we leverage deep community knowledge to guide buyers and sellers through every step of the process.Our commitment to personalized service has earned recognition as top producers by the Santa Cruz Association of Realtors. We maintain transparency through regular communication, ensuring clients feel informed and supported throughout their real estate journey. Our team includes specialists in technical transaction aspects, property management, and marketing strategies. We measure success by our clients' satisfaction and the long-term relationships we build through ethical practices and dedicated support.
Services
Residential Real Estate
Property Management
Home Evaluation
Staging Services
Investment Properties
Tax-Deferred Exchanges
Market Analysis
Transaction Guidance
Community Connections
Buyer Consultation
Details
- Year established: 2018
Highlights and features
- 45+ years of local Santa Cruz County real estate expertise
- Successfully completed 1200+ real estate transactions
- Hold GRI and SRES professional designations
- Provide personalized transaction guidance with regular updates
- Offer strategic home preparation and marketing expertise
Associations and certifications
- Graduate Realtor Institute
- Seniors Real Estate Specialist
What people say
Exceeded expectations
Knowledgeable guidance
Patient and understanding
Successful process
Highly recommend
Services
Residential Real Estate
Specializing in residential property transactions across Santa Cruz County. Our team handles single-family homes, condominiums, and vacation properties with expert market analysis. We provide strategic pricing guidance and negotiation support to maximize client returns while maintaining transparent communication throughout the process.
Property Management
Offering comprehensive property management solutions for investment properties. Our services include tenant screening, maintenance coordination, and financial reporting. We ensure property owners receive reliable returns while maintaining compliance with local rental regulations and market standards.
Home Evaluation
Providing accurate home valuations based on current market trends and comparable sales data. This service helps sellers determine optimal listing prices and buyers understand property values. Our evaluations consider unique property features and neighborhood characteristics for precise assessments.
Staging Services
Enhancing property appeal through professional staging recommendations. We offer expert advice on decluttering, repairs, and presentation techniques to maximize buyer interest. Our staging strategies are designed to highlight a home's strengths and achieve faster sales at competitive prices.
Tax-Deferred Exchanges
Guiding clients through tax-deferred property exchange processes. Our specialists explain IRS requirements and identify replacement properties that meet investment goals. We coordinate with qualified intermediaries to ensure compliance while maintaining transaction timelines and documentation standards.
People
Sally Bookman
Broker/Owner
Licensed Realtor since 1974 with 45+ years local experience. Completed 1200+ transactions, holds GRI and SRES designations. PhD holder and Santa Cruz Association of Realtors award winner. Founded her independent office in 2018.
Lee Bookman
Broker
41 years real estate experience, designed Bay Area Regional MLS. Expert in technical transaction aspects including building codes and financing. Served as Santa Cruz Realtor of the Year in 1994. Acts as Transaction Coordinator.
Tootsie Bookman Torres
Broker
Owner of Beachwood Properties with expertise in office management and lead generation. Provides database management and advertising expertise. Holds MPP degree and manages operational aspects of the real estate team.
Questions
What types of properties do you specialize in?
We specialize in residential properties including single-family homes, condominiums, manufactured homes, vacation properties, and investment real estate across Santa Cruz County.
How can you help sellers maximize their home's value?
We provide strategic staging advice, market analysis, and pricing guidance to help sellers achieve optimal returns while maintaining transparent communication throughout the selling process.
Do you offer property management services?
Yes, we provide comprehensive property management including tenant screening, maintenance coordination, and financial reporting for investment properties in the Santa Cruz area.
What is your approach to client communication?
We maintain regular updates and transparent communication throughout transactions, ensuring clients feel informed and supported at every stage of their real estate journey.
Can you assist with tax-deferred property exchanges?
Yes, we guide clients through 1031 exchange processes with expert advice on replacement properties and IRS compliance while coordinating with qualified intermediaries.
