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Your Trusted Partner for Real Estate Solutions in Palm Coast
Florida First Real Estate has been a trusted leader in residential and commercial real estate for over 30 years. Founded on principles of integrity and client-focused service, we specialize in sales, marketing, and consulting across diverse property types including single-family homes, multi-family units, commercial buildings, and vacant land. Our president, John Rogell, brings decades of expertise in market analysis, property valuation, and transaction management, having successfully closed billions in real estate deals.

We prioritize transparency, meticulous attention to detail, and personalized guidance to ensure clients achieve their real estate goals. Our team combines deep local market knowledge with innovative marketing strategies to deliver exceptional results. Committed to community involvement, we actively support local charities and professional organizations. With a proven track record of turning complex transactions into seamless experiences, we remain dedicated to creating lasting success for our clients.
Services
Residential Sales Commercial Real Estate Home Valuation Virtual Tours Property Consulting
Highlights and features
  • We offer 30+ years of local real estate expertise across all property types
  • Our team handles complex transactions with meticulous attention to detail
  • We provide personalized guidance tailored to each client's unique needs
  • Our innovative marketing strategies maximize property exposure and value
  • We maintain active community involvement through local charity partnerships
Services
Residential Sales
Our residential sales specialists guide homeowners through the complete selling process, from pricing strategy to closing. We utilize professional photography, virtual tours, and targeted marketing campaigns to attract qualified buyers while negotiating optimal terms for our clients. With deep local market knowledge, we help homeowners maximize their property's value through strategic positioning and expert representation.
Commercial Real Estate
We provide comprehensive commercial real estate services for office buildings, retail spaces, and industrial properties. Our team offers market analysis, lease negotiations, and investment advisory services backed by decades of experience in commercial transactions. We understand the unique requirements of business property transactions and work to protect our clients' financial interests throughout the process.
Home Valuation
Our professional valuation services combine comparative market analysis with local expertise to determine accurate property values. We consider recent sales data, market trends, and property condition to provide reliable estimates that help clients make informed decisions about buying, selling, or refinancing their homes.
Virtual Tours
We offer immersive virtual tour experiences that allow potential buyers to explore properties remotely. These tours maintain high visual standards while providing interactive features that showcase each home's unique features. This technology enables broader market reach while maintaining safety and convenience for all parties involved.
Property Consulting
Our consulting services cover market analysis, investment opportunities, and transaction strategy. We provide expert guidance on property improvements, pricing strategies, and market timing to help clients achieve their real estate goals. This service benefits both buyers seeking investment opportunities and sellers preparing for market entry.
People
John Rogell
Broker
With over 30 years of real estate experience, John Rogell specializes in residential and commercial transactions. He holds broker license #BK384939 and has successfully closed billions in property sales while maintaining active community involvement through local charity work.
Questions
What real estate services do you offer in Palm Coast?
We provide comprehensive residential and commercial real estate services including property sales, marketing, valuation, and consulting for all property types in Palm Coast and surrounding areas.
How does your company help sellers maximize property value?
Our team employs innovative marketing strategies, professional photography, and virtual tours while leveraging 30+ years of local market expertise to ensure optimal pricing and exposure for your property.
What makes your real estate agents different from others?
Our agents combine deep local knowledge with decades of experience handling complex transactions, offering personalized guidance and maintaining strict ethical standards throughout the buying or selling process.
Do you offer virtual property tours?
Yes, we provide virtual tours for select properties to help buyers explore homes remotely while maintaining our commitment to showcasing properties in their best light.
How can I get an accurate home valuation?
Contact our office to schedule a professional comparative market analysis conducted by experienced agents who understand local market trends and property values in Palm Coast.