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Your Trusted Real Estate Partner in Springfield, MO
Shirley Franklin Team has dedicated over two decades to helping clients buy and sell homes in Springfield, MO, and throughout Southwest Missouri. Our approach prioritizes client needs, ensuring every transaction aligns with individual budgets and lifestyle goals. We specialize in personalized service, avoiding cookie-cutter strategies to focus on properties that genuinely match client preferences. Our team combines decades of collective experience with a commitment to transparency, ensuring no hidden fees or unexpected costs. We actively collaborate with local developers on new builds and custom construction projects, offering clients access to emerging opportunities.

Rooted in faith and family values, we build lifelong relationships with clients, treating every transaction as a partnership. Our track record includes selling homes across all price points, from entry-level to luxury properties, while maintaining a 99% client satisfaction rate over 20 years. We offer competitive commission rates and prioritize maximizing client equity during sales. Available 24/7, our team provides continuous support throughout the real estate process. Testimonials highlight our responsiveness, market knowledge, and dedication to client satisfaction, making us a trusted choice in Southwest Missouri's real estate market.
Services
Home Buying Home Selling New Construction Custom Homes Market Analysis
Highlights and features
  • We offer over 20 years of combined real estate experience in Southwest Missouri
  • Our team prioritizes personalized service over generic listing approaches
  • We guarantee transparent pricing with no hidden fees or unexpected costs
  • Local market expertise covering new developments and custom construction
  • 99% client satisfaction rate with verifiable testimonials from past clients
What people say
Most responsive we've ever dealt with Extremely knowledgeable Creative ideas Secure our forever home Super patient
Services
Home Buying
Our team guides clients through every step of home acquisition, from initial search to closing. We analyze market trends and budget requirements to identify properties matching specific needs. With access to exclusive listings and new developments, we streamline the buying process while negotiating optimal terms. Our 20+ years of local market expertise ensures informed decision-making for first-time buyers and seasoned investors alike.
Home Selling
We maximize property value through strategic pricing and targeted marketing campaigns. Our team prepares homes for market, leveraging professional photography and digital promotion to attract qualified buyers. With transparent pricing structures and no hidden fees, we maintain open communication throughout the selling process. Our 99% client satisfaction rate reflects our commitment to achieving optimal outcomes for sellers across all price points.
New Construction
We connect clients with premier new developments and custom construction opportunities in Southwest Missouri. Our partnerships with local developers provide early access to emerging projects. We guide buyers through floor plan selection, customization options, and builder negotiations. For sellers, we market new inventory to target demographics, ensuring rapid turnover while maintaining property value integrity.
Market Analysis
Our comparative market analyses leverage real-time data and historical trends to determine accurate pricing. We evaluate recent sales, current listings, and property condition to establish competitive pricing strategies. This data-driven approach ensures sellers maximize equity while helping buyers avoid overpayment. Our 20-year transaction history provides unparalleled insight into Southwest Missouri's evolving real estate landscape.
Custom Homes
We facilitate the creation of custom-designed homes tailored to client specifications. Our network of trusted builders and contractors ensures quality craftsmanship and adherence to budget. We coordinate land acquisition, permit procurement, and construction timelines while maintaining transparent communication throughout the building process. This service caters to clients seeking unique residential solutions beyond standard market offerings.
People
Shirley Franklin
Realtor
With over 20 years of real estate experience, Shirley Franklin specializes in Southwest Missouri property transactions. She leads a family team that includes her husband Brett and son Chris, combining generational expertise with local market knowledge to deliver exceptional client service.
Chris Franklin
Realtor
As a licensed real estate professional, Chris Franklin contributes fresh perspective to the family team. His expertise in digital marketing and modern transaction processes complements the team's traditional strengths, ensuring comprehensive service for contemporary buyers and sellers.
Brett Franklin
Team Member
Brett Franklin supports the team's operations with his extensive industry knowledge. His collaborative approach ensures seamless coordination between buyers, sellers, and supporting professionals throughout the real estate transaction process.
Debbie Fisher
Realtor
Debbie Fisher brings specialized expertise in client relationship management. Her attentive approach to understanding client needs has earned consistent praise in client testimonials, particularly for her role in matching families with homes that meet both practical and emotional requirements.
Questions
What real estate services do you offer?
We provide comprehensive residential real estate services including home buying, selling, new construction, and custom home development in Southwest Missouri.
How do you determine property pricing?
Our pricing strategy uses comparative market analysis, recent sales data, and current market conditions to establish competitive, data-driven pricing for all properties.
Do you work with first-time homebuyers?
Yes, we specialize in guiding first-time buyers through the entire purchase process, explaining options and helping secure financing while finding suitable properties.
What areas do you serve?
Our primary service area includes Springfield, MO and surrounding communities throughout Southwest Missouri's 28-county region.
How can I schedule a consultation?
Contact us at 417-848-8540 to schedule a consultation with one of our realtors during our regular business hours (Mon-Sat 8am-6pm, Sun 12pm-6pm).
What sets your team apart from other agents?
Our family team combines 40+ years of collective experience with personalized service, transparent pricing, and a commitment to building lifelong client relationships.