Business Details
50+ Years
experience
Luxury Real Estate Experts | Coldwell Banker Global Luxury
Since 1906, Coldwell Banker Global Luxury has established itself as a leader in luxury real estate, combining a heritage of excellence with cutting-edge technology and bespoke marketing strategies. Our network spans over 100,000 independent sales associates across 45 countries, ensuring unparalleled global reach and local expertise. Our Luxury Property Specialists, comprising 10% of our affiliates, undergo rigorous certification to deliver exceptional service for high-value property transactions.Backed by industry-leading tools and a commitment to white-glove service, we specialize in negotiating the sale of extraordinary properties, from iconic estates to exclusive commercial assets. Our daily luxury sales volume exceeds $220 million, reflecting our dominance in the $1 million+ market segment. With a focus on innovation, transparency, and client-centric solutions, we empower clients to make informed, strategic real estate decisions on a global scale.
Services
Luxury Property Sales
Virtual Property Tours
Global Marketing Campaigns
Concierge Buyer Services
Commercial Property Brokerage
Smart Home Integration
Property Valuation
Investment Advisory
Estate Management
Relocation Services
Details
- Year established: 1906
Highlights and features
- We offer 120+ years of expertise in luxury real estate transactions.
- Our certified specialists operate in 45 countries with local market knowledge.
- We utilize proprietary technology for advanced property marketing and analytics.
- Our network facilitates $220 million in daily luxury sales volume.
- We provide bespoke concierge services for high-net-worth clients.
What people say
Unmatched global network
Certified specialists
Bespoke marketing
High-value transactions
Innovative technology
Services
Luxury Property Sales
Our certified Luxury Property Specialists facilitate premium real estate transactions using advanced analytics and targeted marketing strategies. With access to a global network of buyers and sellers, we ensure competitive pricing and swift closures for properties valued at $1 million+. Our team's expertise in luxury market trends maximizes returns while minimizing time on market.
Virtual Property Tours
Immersive 3D virtual tours allow international buyers to explore premium properties remotely. This technology-driven solution combines high-resolution visuals with interactive floor plans, enabling informed decision-making without physical visits. Ideal for high-net-worth clients seeking global investment opportunities.
Global Marketing Campaigns
Bespoke marketing strategies leverage Coldwell Banker's global brand recognition and digital platforms to attract qualified buyers worldwide. Our campaigns utilize multilingual content, luxury lifestyle branding, and targeted advertising across 45 countries to ensure maximum exposure for premium listings.
People
Jason Waugh
President, Coldwell Banker Affiliates
Over 15 years of real estate leadership experience, including expanding Berkshire Hathaway operations. Holds law degrees from Pepperdine University and focuses on franchise growth and technology integration.
Michael Altneu
Vice President, Global Luxury
15+ years in real estate with expertise in luxury market dynamics. Oversees the Global Luxury program's certification standards and marketing platform, driving $288 million daily in luxury transactions.
Questions
What defines a Coldwell Banker Luxury Property Specialist?
Certified professionals with three qualifying luxury transactions in 24 months, meeting strict regional price thresholds and completing specialized training programs.
How does your global network benefit clients?
Access to 100,000 associates across 45 countries ensures comprehensive market coverage, local expertise, and expanded buyer pools for premium properties.
What technology tools enhance your services?
Proprietary platforms include virtual tour systems, predictive analytics for pricing, and AI-driven marketing tools tailored to luxury real estate transactions.
How do you handle high-value property valuations?
Our specialists use comparative market analysis with luxury segment-specific metrics, considering unique property features and global market trends.
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