Business Details
14 Years
experience
Your Trusted Partner for Self-Storage Investment Solutions
Hearthfire Holdings was founded in 2012 with a vision to redefine wealth creation through purpose-driven real estate investments. Our team combines decades of experience in real estate, finance, and technology to deliver scalable solutions in the self-storage industry. We prioritize transparency, innovation, and community impact, leveraging our expertise to maximize returns for investors while aligning financial success with meaningful outcomes. With over $180 million in assets under management and a 90% reinvestment rate, we have built a reputation for resilience and excellence. Our leadership team brings deep industry knowledge, including proven success in acquisitions, development, and operational optimization.We utilize cutting-edge technology to enhance efficiency and decision-making, ensuring our partners benefit from data-driven strategies. Our commitment to a people-first approach ensures that every investment decision reflects the goals and values of our stakeholders. This dedication to trust, quality, and innovation has positioned us as pioneers in the self-storage sector. By focusing on long-term relationships and sustainable growth, we empower investors to achieve their financial objectives while creating lasting value for communities.
Services
Investment Advisory
Development Advisory
Operational Advisory
Property Management
Acquisitions
Construction Management
Portfolio Optimization
Feasibility Studies
Equity Capitalization
Exit Strategies
Details
- Year established: 2012
Highlights and features
- We offer a 90% reinvestment rate from satisfied investors.
- Our team includes seasoned self-storage owners and investors.
- We provide full-cycle support from feasibility studies to operational optimization.
- We align investments with client goals through a people-first approach.
- Our technology-driven strategies enhance efficiency and scalability.
What people say
Consistently outperform expectations
Fortunate to invest from the start
Plainspoken projections that exceed expectations
Seamless transaction process
Dedicated to making a positive impact
Services
Investment Advisory
Our Investment Advisory services guide clients through identifying lucrative opportunities and maximizing returns. We analyze market trends, assess risks, and develop tailored strategies aligned with investor goals. With a focus on self-storage assets, we provide expert advice on equity capitalization, debt structuring, and exit planning to ensure long-term success.
Development Advisory
Development Advisory supports clients in navigating site selection, design, and construction complexities. We offer feasibility studies, budgeting guidance, and value engineering to optimize project outcomes. Our team ensures alignment with market demands and regulatory requirements, delivering scalable solutions for ground-up developments and value-add properties.
Operational Advisory
Operational Advisory enhances self-storage performance through data-driven insights and best practices. We conduct NOI-maximization audits, implement revenue management systems, and streamline expense controls. Our strategies improve occupancy rates, reduce costs, and boost profitability while maintaining high service standards for tenants.
Acquisitions
Our Acquisitions team specializes in sourcing and evaluating self-storage properties with strong investment potential. We assess market fundamentals, negotiate competitive valuations, and structure flexible deals to meet client objectives. From stabilized facilities to development land, we identify opportunities that align with strategic growth goals.
Construction Management
Construction Management ensures projects are completed on time and within budget. We provide owner representation, oversee contractors, and implement quality control measures. Our expertise in self-storage development minimizes risks while maximizing efficiency and adherence to design specifications.
People
Sergio Altomare
CEO and Co-Founder
Sergio leads Hearthfire with expertise in real estate private equity and technology. He has achieved 25% average IRR across 9 exits and holds a CISSP certification. His background includes central banking and IT strategy.
Corinn Altomore
Co-Founder
Corinn co-founded Hearthfire to create durable investment platforms combining real estate and technology. She is a thought leader in self-storage and advocates for women in real estate investing through community initiatives.
Michael Marron
Chief Finance Officer
Michael brings 20+ years of real estate finance leadership, including roles at Blue Onyx Companies and Barings. He oversees financial strategy and reporting, ensuring operational excellence and capital optimization for Hearthfire's portfolio.
Jeffrey White
Director of Acquisitions
Jeff has 25+ years in commercial real estate, managing $400M+ in self-storage acquisitions. He previously held leadership roles at CubeSmart and Go Store It, driving growth through strategic property investments.
Peter McDaniel
Chief Development Officer
Pete leads development efforts with 22+ years in real estate construction. He previously managed projects for Extra Space Storage, focusing on efficiency and accuracy in ground-up developments across healthcare, education, and self-storage sectors.
Questions
What types of self-storage investments does Hearthfire offer?
We provide equity and preferred return opportunities in stabilized and development self-storage assets across the Northeast and Mid-Atlantic regions.
How does Hearthfire ensure investor returns?
Through rigorous market analysis, operational optimization, and technology-driven management, we target 13-25% IRR with conservative underwriting and active portfolio monitoring.
Can I invest in individual properties or entire portfolios?
We offer both options, allowing investors to choose single-asset opportunities or diversified portfolio investments based on their risk preferences.
What is Hearthfire's exit strategy approach?
We implement tailored exit strategies including REIT conversions, institutional sales, and joint venture partnerships to maximize value realization for investors.
How does Hearthfire support property owners?
We provide operational advisory, capital access, and technology integration to help owners increase NOI and prepare for strategic exits.
What sets Hearthfire apart from other real estate firms?
Our combination of self-storage specialization, technology integration, and alignment with investor interests creates unique value across the investment lifecycle.
