Business Details
36 Years
experience
Trusted Property Management Services in Capitola
Ross Real Estate has been serving Santa Cruz County for over 30 years, building lasting relationships through integrity and expertise. As a family-owned and operated business, we personally manage properties, giving us unique insight into rental market challenges. Our team specializes in property management, short sales, bank-owned properties, new construction, and multi-residential transactions. We prioritize open communication and creative problem-solving to ensure smooth deals for clients. Our brokers have extensive experience negotiating with lenders and resolving inspection issues.We maintain rigorous standards for property maintenance, marketing, and tenant screening to maximize property value. Our services include aggressive marketing, thorough tenant vetting, and financial reporting. We serve all of Santa Cruz County, from Watsonville to Boulder Creek. Our commitment to quality extends to regular property inspections and timely repair responses. With decades of local market knowledge, we help investors make informed decisions about rental properties.
Services
Property Management
Real Estate Sales
Tenant Placement
Short Sales Assistance
Rental Market Analysis
Investment Property Consulting
Lease Negotiation
Property Maintenance
Financial Reporting
Tenant Screening
Details
- Year established: 1990
Highlights and features
- We have 30+ years of local real estate experience in Santa Cruz County
- Family-owned business with personal property management expertise
- Comprehensive tenant screening and aggressive property marketing
- Specialized in short sales and bank-owned property transactions
- Maintain 100% no-vacancy goal through proactive property management
What people say
Wonderful service
Great to work with
Incredible agents
Knowledgeable and creative
Personalized attention
Services
Property Management
Our comprehensive property management service ensures maximum returns through aggressive marketing, thorough tenant screening, and proactive maintenance. We handle rent collection, financial reporting, and property inspections while maintaining strict quality standards. Our 30+ years of local experience help property owners navigate Santa Cruz County's unique real estate challenges.
Real Estate Sales
We offer expert real estate sales services for residential properties, including market analysis, pricing strategy, and transaction negotiation. Our team specializes in challenging transactions like short sales and bank-owned property sales, leveraging decades of local market knowledge to achieve optimal outcomes for sellers.
Tenant Placement
Our tenant placement service connects property owners with qualified renters through rigorous screening that includes credit checks, employment verification, and rental history analysis. We handle property showings, lease preparation, and move-in coordination for a one-time fee without ongoing management commitments.
Short Sales Assistance
We specialize in guiding clients through complex short sale transactions, working directly with lenders to negotiate favorable terms. Our experience with these challenging processes helps sellers avoid foreclosure while ensuring compliance with all regulatory requirements throughout the Santa Cruz County market.
Investment Consulting
Leveraging our 30+ years of property management experience, we provide investment consulting services that help clients evaluate potential rental properties. We analyze market conditions, projected returns, and maintenance requirements to support informed investment decisions in Santa Cruz County's dynamic real estate market.
People
Nancy Ross
Broker / Property Manager
Founder of Santa Cruz County Property Management Association with decades of local real estate experience. Specializes in property management and tenant relations.
Rob Ross
Broker / Realtor
Licensed broker with expertise in real estate sales, new construction, and complex transactions like short sales and bank-owned properties.
Don Ross
Senior Advisor
Experienced real estate professional with a construction background, providing strategic guidance based on decades of local market knowledge.
Questions
What property management services do you offer?
We provide full-service property management including marketing, tenant screening, rent collection, maintenance, financial reporting, and property inspections.
How do you handle tenant placement?
Our tenant placement service includes property marketing, applicant screening, lease preparation, and move-in coordination for a one-time fee.
What areas do you serve?
We serve all of Santa Cruz County from Watsonville to Boulder Creek, including Capitola and Scotts Valley.
Do you help with investment property decisions?
Yes, our team provides expert guidance on rental property investments based on our extensive local market experience and property management insights.
What real estate transaction types do you handle?
We specialize in residential sales, short sales, bank-owned properties, new construction, and 1031 exchange transactions.
