Business Details
30 Years
experience
Your Trusted Real Estate Experts in Aptos, CA
We are a husband-and-wife real estate team with over 28 years of combined experience serving Santa Cruz County. Our approach combines deep local market knowledge, a proven track record of over 700 closed transactions, and a commitment to personalized service. As lifelong residents, we leverage generational insights into coastal properties and maintain a network of trusted professionals to address every aspect of real estate transactions.Our focus remains on building long-term relationships through transparent communication and strategic representation for buyers and sellers. Recognized as top 1% agents in Santa Cruz County since 1999, we combine Silicon Valley innovation with small-town community values to deliver exceptional results.
Services
Real Estate Sales
Home Valuation
Portfolio Listings
Neighborhood Expertise
Ancillary Services
Property Marketing
Transaction Negotiation
Buyer Representation
Seller Consultation
Market Analysis
Details
- Year established: 1996
Highlights and features
- We have 28 years of combined real estate experience in Santa Cruz County
- Recognized as Top 10 Agents in SC County Sales Production since 1996
- Over 700 personally represented closed transactions in the local market
- Lifelong residents with generational knowledge of coastal property nuances
- Maintain a network of trusted professionals for comprehensive transaction support
What people say
Exemplary reputation for client fidelity
Innovative marketing strategies
Seasoned negotiation skills
Deep community roots
Patient and focused approach
Services
Real Estate Sales
We specialize in residential real estate transactions with a focus on coastal properties. Our services include market analysis, pricing strategy, professional staging consultation, and comprehensive marketing through digital and traditional channels. With over 700 successful transactions, we leverage our extensive network to connect sellers with qualified buyers while protecting client interests throughout the negotiation process.
Home Valuation
Our valuation service combines comparative market analysis with local market trends to determine accurate property pricing. We consider factors like recent comparable sales, property condition, location advantages, and market dynamics to help clients make informed decisions about buying or selling real estate in Santa Cruz County.
Neighborhood Expertise
As lifelong residents, we provide in-depth insights about Santa Cruz County neighborhoods. Our expertise covers school districts, community amenities, property values, and development trends. We help clients identify areas that match their lifestyle needs while providing strategic guidance about investment potential and market positioning.
Ancillary Services
We coordinate professional services through our established network of trusted partners. This includes contractors, inspectors, lenders, and legal professionals who specialize in coastal properties. Our connections help streamline transactions by addressing potential issues proactively and ensuring compliance with local regulations.
Property Marketing
Our marketing approach combines digital exposure with traditional methods. We utilize professional photography, virtual tours, targeted online advertising, and print media to showcase properties effectively. Our strategy emphasizes each home's unique features while reaching qualified buyers through multiple listing services and social media platforms.
People
Mike O'Boy
Broker Associate
With 28 years of real estate experience and over 700 transactions, Mike combines coastal property expertise with Silicon Valley innovation. Recognized as a top 1% agent in Santa Cruz County since 1999, he specializes in strategic market positioning and transaction negotiation.
Tara O'Boy
Sales Associate
A seasoned professional with 28 years in real estate, Tara brings deep community connections and marketing expertise. As a lifelong Santa Cruz resident, she provides valuable insights about local neighborhoods and maintains a network of trusted industry professionals.
Questions
What areas do you specialize in?
We specialize in Santa Cruz County markets including Aptos, Santa Cruz, Capitola, Scotts Valley, and Watsonville.
How many transactions have you completed?
We've successfully closed over 700 real estate transactions in Santa Cruz County since 1996.
What makes you different from other agents?
As lifelong residents, we combine generational coastal property knowledge with a network of trusted professionals for comprehensive service.
Do you work with first-time buyers?
Yes, we guide first-time buyers through the process while leveraging our local market expertise for optimal results.
What services do you offer sellers?
We provide property valuation, staging consultation, comprehensive marketing plans, and strategic negotiation services for sellers.
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