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Business Details
48 Years
experience
Your Trusted Commercial Real Estate Partner in Capitola, CA
Shoemaker Commercial has been a trusted leader in commercial and investment real estate brokerage for over 38 years, serving clients in Santa Cruz County and beyond. Our team of CCIM-certified brokers combines deep local market expertise with national industry insights to deliver data-driven solutions tailored to client objectives. We prioritize client relationships, leveraging over 70 years of combined experience to identify opportunities where others see challenges. Our focus extends beyond individual transactions to provide ongoing strategic support for long-term real estate success. With a commitment to transparency and client empowerment, we offer free market analyses and personalized advisory services.

Our brokers have closed over $500 million in transactions, representing buyers, sellers, and investors across diverse property types. We maintain active involvement in local communities and professional organizations, reinforcing our reputation as industry leaders. Our educational backgrounds and decades of hands-on experience ensure clients receive expert guidance at every stage. We specialize in income-producing properties, exchanges, and development opportunities, with a proven track record of successful complex transactions. Our dedication to continuous market research and client education sets us apart as advisors who prioritize long-term value creation.
Services
Commercial Real Estate Sales Investment Property Leasing Market Analysis Property Exchange Services Development Consulting Retail Property Sales Industrial Real Estate Leasing Office Space Transactions Land Development Opportunities Net-Leased Property Investments
Details
  • Year established: 1978
Highlights and features
  • We offer 38+ years of specialized commercial real estate experience in Santa Cruz County
  • Our brokers hold CCIM designations for advanced investment analysis expertise
  • We provide free market analysis reports for property valuation clarity
  • Our team has closed over $500 million in commercial transactions nationwide
  • We maintain active involvement in local land preservation initiatives
Associations and certifications
  • CCIM (Certified Commercial Investment Member)
Services
Commercial Real Estate Sales
Our team specializes in commercial property sales with expertise in office buildings, industrial facilities, and retail centers. We leverage extensive market knowledge and a national network to secure optimal transaction outcomes. With brokers holding advanced CCIM certifications, we provide sophisticated financial analysis and negotiation strategies for complex deals.
Investment Property Leasing
We represent landlords and tenants in commercial lease transactions across diverse property types. Our services include market analysis, lease structure optimization, and tenant representation. Our brokers' deep local knowledge ensures strategic positioning in Santa Cruz County's competitive market environment.
Market Analysis
We provide comprehensive market analysis reports to determine accurate property valuations. Our data-driven approach combines local market trends with national economic indicators. These analyses help clients make informed decisions about acquisitions, dispositions, and investment strategies.
Property Exchange Services
Our team facilitates tax-deferred property exchanges under IRS Section 1031. We guide investors through the complex process of identifying replacement properties and meeting regulatory requirements. Our nationwide transaction experience supports successful exchange outcomes.
Development Consulting
We advise on land development opportunities including zoning analysis and entitlement processes. Our services cover mixed-use projects, residential developments, and commercial sites. We leverage decades of local regulatory experience to navigate Santa Cruz County's development landscape.
People
Chris Shoemaker
Broker/Owner
CCIM-certified broker with over $500M in closed transactions. Specializes in income-producing properties and 1031 exchanges. Holds advanced degrees in education and physical education. Active in local real estate associations.
Ron Hirsch
Associate Broker
38-year industry veteran with expertise in investment property sales. Former economic analyst and board member of Santa Cruz Land Trust. Specializes in commercial, industrial, and multi-family properties across Western states.
Chuck Griffen
Sales Associate
20-year commercial real estate professional with $120M in recent sales. Former Domino's franchisee and restaurant association board member. Expertise in retail, office, and medical properties across California.
Questions
What commercial real estate services do you offer?
We provide full-service brokerage for sales, leasing, and exchanges of commercial properties including office buildings, industrial facilities, retail centers, and investment properties.
Do you work outside Santa Cruz County?
While based in Santa Cruz County, we represent clients across California and have completed transactions in Arizona, Idaho, Nevada, Oregon, and Washington.
What is your market analysis service?
Our free market analysis provides data-driven property valuations using local market trends and national economic indicators to help clients make informed decisions.
How experienced are your brokers?
Our team includes CCIM-certified professionals with 38+ years of local experience and over 70 combined years in commercial real estate.
What property types do you handle?
We specialize in office, industrial, retail, multifamily, medical, and land development properties, with expertise in both income-producing assets and 1031 exchanges.
Can you help with investment property acquisitions?
Yes, we represent investors in acquiring commercial properties nationwide, leveraging our market knowledge and transaction experience to identify value opportunities.